This week, I finally added a favicon to my website. You may not know what that is, but if you look up at the tab on your browser on this website you’ll see a tiny PC next to the words Portman Creative.
A favicon is a miniature company icon or logo. But it’s one of those finishing touches that sometimes fall through the cracks when you’ve been working so hard on your website and you just want to get it launched. But it’s an important detail, subtle brand reinforcement.
Here's a few you might recognize. (No explanation needed for these well-known brands.)
Prior to my PC favicon, I had a blue W next to the words Portman Creative. That’s W for Weebly, the website service I used to create my website. Kudos to them for slipping in some advertising I was paying for because I was in a hurry.
If you have created a site from a web service like Weebly or Squarespace, you may well have their logo next to your company name. Don't give them that free advertising. Take a minute to complete your web brand.